National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Employer Branding
Stroblová, Zuzana ; Legnerová, Kateřina (advisor) ; Gronychová, Gabriela (referee)
The aim of the Master Thesis is to describe how to build Employer Brand a company. It is based on the description of Employer Branding project of a particular company and the evaluation its process. The thesis is a case study and consists of theoretical and practical part. The theoretical part focuses on trends and changes in leadership approach, definition of Employer Branding and HR Marketing. The practical part deals with the brand building process itself, describes the outputs of the project and evaluates the project. The final chapter is devoted to the general applicability of the Employer Branding Strategy and its weaknesses.
Analysis of the Management of Maternity and Parental leave
Stroblová, Zuzana ; Šikýř, Martin (advisor) ; Palíšková, Marcela (referee)
The topic of this Bachelor's Thesis is to analyze the programs of the management of maternity and parental leave in three companies dealing with manufacturing, banking and telecommunications services. To assess the effectiveness, satisfaction and possible shortcomings of these programs in the care of the employee on maternity or parental leave, and if necessary, propose alternative solutions. The work is divided into a theoretical part where the explanation of the term maternity and parental leave, as well as an overview of major flexible forms of work and other ways to provide support for child care by the employer. The practical part describes the programs monitored companies and based on a survey evaluates these programs by the workers, discusses the return of workers to the labor market and active fatherhood

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