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FORMATION OF STRATEGY ALLIANCES INTO THE SEGMENT OF INFORMATION TECHNOLOGIES
Stojanová, Hana ; Němeček, Petr (advisor)
I engage in my dissertation thesis "Formation of strategy alliances into the segment of Information technologies" with problem of strategy alliance development into sector of information and communication technologies. Strategic alliances become an important factor impacting to the company behaviour, company competition advantages, new markets entering and dealing, sales strategy and channels definition as well as the form of marketing communication decision. The companies are deciding between two basic forms of behaviour, at current days. First form is focused to the independent strategy of compete fight, the second one is fosuced to the strategy of cooperation based on strategy allicances. I occupe by the questions delimitating development of strategy alliances, defining reasons and occasions of their establishement as well as current situation at this field, delimitate role and contribution of strategy partnership and aslo problems of practise application. The dissertation thesis are focused on the fullfilment of two basic goals, the congnitional and the inventive goal, buz first of all to the confirmation and/or disconfirmation of setted hypothesis. Due to the first congnitional goal I am analysing problems of multinational ICT companies strategy aliance development and then generalizing the problem. Due to the second inventive goal I am setting new metod of strategy aliance development. The sets hypothesis, as the main target of this work, openned the questions whether is possible to define the major tools and factors of strategy aliance success? If is possible to define the basic principles of strategy cooperation? Whether is possible to create simply applicable and in the same time higly effective method of strategy allicance developing?
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FORMATION OF STRATEGY ALLIANCES INTO THE SEGMENT OF INFORMATION TECHNOLOGIES
Stojanová, Hana ; Němeček, Petr (advisor)
I engage in my dissertation thesis "Formation of strategy alliances into the segment of Information technologies" with problem of strategy alliance development into sector of information and communication technologies. Strategic alliances become an important factor impacting to the company behaviour, company competition advantages, new markets entering and dealing, sales strategy and channels definition as well as the form of marketing communication decision. The companies are deciding between two basic forms of behaviour, at current days. First form is focused to the independent strategy of compete fight, the second one is fosuced to the strategy of cooperation based on strategy allicances. I occupe by the questions delimitating development of strategy alliances, defining reasons and occasions of their establishement as well as current situation at this field, delimitate role and contribution of strategy partnership and aslo problems of practise application. The dissertation thesis are focused on the fullfilment of two basic goals, the congnitional and the inventive goal, buz first of all to the confirmation and/or disconfirmation of setted hypothesis. Due to the first congnitional goal I am analysing problems of multinational ICT companies strategy aliance development and then generalizing the problem. Due to the second inventive goal I am setting new metod of strategy aliance development. The sets hypothesis, as the main target of this work, openned the questions whether is possible to define the major tools and factors of strategy aliance success? If is possible to define the basic principles of strategy cooperation? Whether is possible to create simply applicable and in the same time higly effective method of strategy allicance developing?
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