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Web Pages Design
Stibor, Jiří ; Pekař, Kamil (referee) ; Koch, Miloš (advisor)
The main goal of my bachelor´s thesis is to design a representative web pages for the professional magician. This thesis deals with the complex solution of web pages and it´s internet marketing.
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Web Pages Design
Stibor, Jiří ; Pekař, Kamil (referee) ; Koch, Miloš (advisor)
The main goal of my bachelor´s thesis is to design a representative web pages for the professional magician. This thesis deals with the complex solution of web pages and it´s internet marketing.
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Analysis of bubble tea market in the Czech Republic
Stibor, Jiří ; Vávra, Oldřich (advisor) ; Koudelka, Jan (referee)
The thesis focuses on bubble tea market in the Czech republic in relation to Bubbleology company. The objective of the thesis is to analyze the marketing mix of this company and suggest additions that would increase the awareness for the brand and subsequently increase the profits. First the target group is identified with the help of on-line questionnaire. Then leading bubble tea brands are described and the main competition for Bubbleology is identified. Follows analysis of the marketing mix. Proposed is increase in digital engagement with the help of social networks and mobile app. Improvements to promotions in the shopping malls are also suggested. The concepts are then verified with the help of focus groups.
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Product placement
Stibor, Jiří ; Vávra, Oldřich (advisor) ; Zamazalová, Marcela (referee)
This bachelor thesis focuses on one specific kind of advertising, product placement and its usage in Czech media. This work covers the history of product placement in different kinds of media used in marketing communication and compares it to sponsorship. The thesis describes approaches to product placement in different countries of the world and its legislative boundaries set by European Union and Czech legislation. Then product placement in public TV is compared to product placement in private TV. Effectiveness of product placement is proven by a questionnaire which was focused on knowledge of this topic among Czech viewers. Viewers were also asked about Czech television series Ulice which is also analysed in this thesis.
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