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Marketing research of Customer Satisfaction
Holcová, Eva ; Stejskal, Ladislav (referee) ; Šimberová, Iveta (advisor)
My thesis is focused on the issue of marketing research, concretely marketing research of customer satisfaction. The aim of my thesis is gathering of available theoretical data and above all analysis of a chosen company (Českomoravská stavební spořitelna, company). Practical part is furthermore focused on proposal appropriate changes in activities of analyzed company accord to theoretical data and with the consideration of company conditions.
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Marketing research of Customer Satisfaction
Holcová, Eva ; Stejskal, Ladislav (referee) ; Šimberová, Iveta (advisor)
My thesis is focused on the issue of marketing research, concretely marketing research of customer satisfaction. The aim of my thesis is gathering of available theoretical data and above all analysis of a chosen company (Českomoravská stavební spořitelna, company). Practical part is furthermore focused on proposal appropriate changes in activities of analyzed company accord to theoretical data and with the consideration of company conditions.
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Analysis of the economic situation of Spain
Kořínková, Adéla ; Pavlík, Zdeněk (advisor) ; Stejskal, Ladislav (referee)
This thesis analyses the economic situation in Spain. First, it is described the historical pre-crisis development of Spain related to the entry into the European Community and into the Economic and Monetary Union. Then, in more detail, it analyses the economic situation during the past fifteen years. The analysis is partly made by using the macroeconomic indicators and it shows the changes which the country has gone through. The biggest economic boom in the country was before the financial crisis. The financial crisis has left consequences which can be seen till today. However, it was investigated that in the past two years the economy has slowly started to recover and the future of the country appears to be positive, but still the country faces a lot of challenges.
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