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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Online marketing strategy of selected company in financial services
 Stankovský, Jakub ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The diploma thesis is about new trends in online marketing. It focuses on online marketing tools and how to realize successful online marketing activity. The thesis is the analysis of the current company state. Based on informations gathered propose new strategy of content optimalization and social media strategy. How can the company enter the social network targeted on Facebook. Main areas are on-page and off-page factors in SEO and how to build Inbound marketing.
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The strategy of customer centre
 Stankovský, Jakub ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The aim of my bachelor thesis is the description and the analysis of the customer centre in a selected leasing company. The thesis appreciates the strategy focused on the customer. I tried to describe the importance of strategy in communication with customers and present the customer satisfaction index.
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