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The marketing communication strategy for athletics meeting ,,Grand Prix Ústí nad Labem‘‘
Solcerová, Olga ; Surynek, Alois (advisor) ; Kašparová, Eva (referee)
The aim of this thesis was to create a new communications strategy for the athletics meeting called Grand Prix Ústí nad Labem, thereby ensuring greater participation of the audience. The first part of this thesis is focused on the theoretical background with an emphasis on marketing communication and it's differences in the focus on sport and the development of effective communication using the tools of the communication mix. The second part of this work is devoted to the history and present of the athletics in Ústí nad Labem and the history of Grand Prix Ústí nad Labem. The third part of this thesis describes the current operation of the athletic meeting, it's organizational structure and financial aspects of the existing communication strategy. The fourth part is the actual research conducted through questionnaires. The results of the survey and additional outputs from SPSS helped to create the fifth part, the part which is designed to refocus the athletic meeting communication strategy -- billboards, tickets, TV commercials, to improve Internet and Internet forums communications, etc., which should help increase public participation in the actual Grand Prix meeting Ústí nad Labem.
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Financial analysis of Halla Inc.
Solcerová, Olga ; Boukal, Petr (advisor) ; Jelínková, Romana (referee)
The main objective of this thesis is to identify and evaluate the overall economic situation of the selected company Halla, Inc. This company is specialized in the production of lighting and lighting equipment. My bachelor thesis contains two large units. It is a theoretical part where I bring in financial analysis in general, are a couple sources, which can be tapped in developing financial analysis and the bulk of the theoretical apparatus is methodical. The second part is a big part of the application, in which I am trying to assess the overall situation of the company from 2003 to 2009. Applying the knowledge thus gained in the theoretical part, practical demonstration. Finally, summarize the results obtained in the application part.
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