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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Comparative analysis of chosen issues of gay magazines Lui and Attitude
 Snížek, Michal ; Hejlová, Denisa (advisor) ; Trampota, Tomáš (referee)
There are many works focusing on stereotypes usually connected with minorities including gays in news and media in general. However, there is no study that would describe the common features of gay media products, especially characteristics of gay magazines. This work analyzes in both qualitative and quantitative way two life style magazines targeted at homosexuals - Czech LUI and British Attitude. First, on their bases the advertisements included are described - of gay and non-gay brands. Further the topics and themes used are pointed out - those that appear at the pages the most often, then the other ones that you can find rather rarely. A query among gay people is added as it proposes another point of view for the result of the analyses. This work also answers to the questing how sexual signs and connections are used in gay magazines and what is the amount of articles that have any sexual signs. The results of this study can be used for further gender media works or as the purpose or building a new Czech gay magazine.
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Corporate Social Responsibility: CEZ Group Case Study of its CSR Activities in Years 2009 - 2010
 Snížek, Michal ; Hejlová, Denisa (advisor) ; Wolák, Radim (referee)
The main goal of this project is to describe the concept of social responsible corporation in the area of the Czech Republic. This work starts with description of Corporate Social Responsibility concept, briefly following its historical development. On the bases of several definitions of theoretical concepts, its main parts and aims are set. One after another, each part is analyzed from different points of views and every theoretical part is compared to existing projects and actions of ČEZ corporation. Economic and legal responsibility contains for example aim to gain higher profit, respecting laws and directives, customer and stakeholder communication or employee policy. Social responsibility concerns charity or social development support. Environmental part focuses on protecting nature and other green issues. The effect of Corporate Social Responsibility of ČEZ corporation is compared with public opinion study results. After, the effect of corporate social responsible behavior is analyzed.
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See also: similar author names
1 Snížek, Marko
8 Snížek, Martin
2 Snížek, Milan
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