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The Onset of Normalisation in the Czechoslovak Television
Slunečková, Karin ; Štoll, Martin (advisor) ; Bednařík, Petr (referee)
This thesis tackles the onset of normalisation in Czechoslovak Television between 1969-1975. Firstly the author introduces the reader to the subject through the historical context. Above all, the thesis focuses on dramatic changes that affected Czechoslovak Television in that era. Further, the thesis is dedicated to one of main players and representatives of normalisation in Czechoslovak media, general director of Czechoslovak Television Jan Zelenka, who remained in office between years 1969 and 1989. The author uses not only published sources, but also internal documents and databases of Czechoslovak Television and documents from the National Archive. In the analytical part of the thesis the author describes the function and structure of Ideological Thematic Plans which served as a foundation document for the TV broadcasting for one year to the next. Using the Ideological Thematic Plan of 1973 the author analyses their content. The author carries out an in-depth analysis of three TV programmes chosen from the Ideological Thematic Plan of 1973. These programmes represent three different genres - a broadcast targeting the young Through Young Eyes (Mladýma očima), a television series of nine episodes Mother (Matka), and a feature film, And Give My Love to the Swallows (…a pozdravuj vlaštovky)....
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Marketing Targeting Children Illustrated with Dairy Products
Slunečková, Karin ; Máchová, Eva (advisor) ; Hejlová, Denisa (referee)
The bachelor thesis at hand "Marketing Targeting Children Illustrated with Dairy Products" describes the specifics of advertising directed at children. It outlines how children are protected from the adverse effects of advertising by law as well as by measures of different organisations. The thesis takes into consideration the uniqueness of children as a target group, thus dividing them up into segments created according to their age or other parameters. The third chapter focuses on consumer socialisation of children, meaning that children are being influenced by the environment around them when they are growing up. The principal part of the paper is advertising and its effect on children, whereby it elaborates on the psychological and audiovisual methods advertising is using. Theoretical knowledge based on academic books or electronic resources is applied to practical examples, namely on communication of the brands Pribináček and Kostíci, which produce dairy desserts for children. The bachelor thesis is characterising the basic media types that advertising directed at children uses and - based on this - describes and evaluates the communication of the two brands mentioned above.
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Marketing Targeting Children Illustrated with Dairy Products
Slunečková, Karin ; Máchová, Eva (advisor) ; Hejlová, Denisa (referee)
The bachelor thesis at hand "Marketing Targeting Children Illustrated with Dairy Products" describes the specifics of advertising directed at children. It outlines how children are protected from the adverse effects of advertising by law as well as by measures of different organisations. The thesis takes into consideration the uniqueness of children as a target group, thus dividing them up into segments created according to their age or other parameters. The third chapter focuses on consumer socialisation of children, meaning that children are being influenced by the environment around them when they are growing up. The principal part of the paper is advertising and its effect on children, whereby it elaborates on the psychological and audiovisual methods advertising is using. Theoretical knowledge based on academic books or electronic resources is applied to practical examples, namely on communication of the brands Pribináček and Kostíci, which produce dairy desserts for children. The bachelor thesis is characterising the basic media types that advertising directed at children uses and - based on this - describes and evaluates the communication of the two brands mentioned above.
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The Onset of Normalisation in the Czechoslovak Television
Slunečková, Karin ; Štoll, Martin (advisor) ; Bednařík, Petr (referee)
This thesis tackles the onset of normalisation in Czechoslovak Television between 1969-1975. Firstly the author introduces the reader to the subject through the historical context. Above all, the thesis focuses on dramatic changes that affected Czechoslovak Television in that era. Further, the thesis is dedicated to one of main players and representatives of normalisation in Czechoslovak media, general director of Czechoslovak Television Jan Zelenka, who remained in office between years 1969 and 1989. The author uses not only published sources, but also internal documents and databases of Czechoslovak Television and documents from the National Archive. In the analytical part of the thesis the author describes the function and structure of Ideological Thematic Plans which served as a foundation document for the TV broadcasting for one year to the next. Using the Ideological Thematic Plan of 1973 the author analyses their content. The author carries out an in-depth analysis of three TV programmes chosen from the Ideological Thematic Plan of 1973. These programmes represent three different genres - a broadcast targeting the young Through Young Eyes (Mladýma očima), a television series of nine episodes Mother (Matka), and a feature film, And Give My Love to the Swallows (…a pozdravuj vlaštovky)....
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