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Marketing in tourism in time of financial crisis
 Slavíková, Daniela ; Štědroň, Bohumír (advisor) ; Pešek, Ondřej (referee)
The bachelor thesis focuses on the impact of financial crisis on marketing used in tourism. The partial goal was to define tourism in the Czech Republic, marketing applied in tourism and to point out the particularity of marketing in tourism. The practical part is devoted to the most recent situations that have occured in the tourism (not only in the Czech Republic, but also in the world) and to refer to their particular subsequent effects in marketing. Part of the practical section is also the influence of financial crisis upon marketing applied in tourism using practical samples.
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See also: similar author names
3 Slavíková, Dagmar
1 Slavíková, Dana
3 Slavíková, Denisa
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