Home > Search Results: Slávik, Jozef
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Proposal of Marketing Mix of a Selected Company
 Kubíncová, Ema ; Slávik, Jozef (referee) ; Milichovský, František (advisor)
This diploma thesis deals with a company, that sells gastronomy supplies on the Slovak market. It focuses on the proposal of a marketing mix of a new ecological disposable food and drink packaging that the company intends to import from the Netherlands. The work is divided into three main parts. The first part is theoretical and explains the basic theoretical knowledge needed to understand the topic. The second part of the thesis is analytical and includes an analysis of the current marketing mix of the company and its marketing environment. The analytical part also includes a marketing survey, the aim of which is to find out the preferences of the target segment. The last part of the work presents proposals and recommendations in the field of marketing mix, formulated based on the results obtained through analyses.
Detailed record
Proposal of Marketing Mix of a Selected Company
 Kubíncová, Ema ; Slávik, Jozef (referee) ; Milichovský, František (advisor)
This diploma thesis deals with a company, that sells gastronomy supplies on the Slovak market. It focuses on the proposal of a marketing mix of a new ecological disposable food and drink packaging that the company intends to import from the Netherlands. The work is divided into three main parts. The first part is theoretical and explains the basic theoretical knowledge needed to understand the topic. The second part of the thesis is analytical and includes an analysis of the current marketing mix of the company and its marketing environment. The analytical part also includes a marketing survey, the aim of which is to find out the preferences of the target segment. The last part of the work presents proposals and recommendations in the field of marketing mix, formulated based on the results obtained through analyses.
Detailed record

See also: similar author names
13 SLAVÍK, Jiří
1 Slavík, J.
5 Slavík, Jakub
19 Slavík, Jan
1 Slavík, Jaroslav
13 Slavík, Jiří
Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English