|
|
Customer Satisfaction and Suggestions for Its Improvement
Skalický, Vít ; Tomášková,, Eva (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on customer satisfaction concerning Dumknihy.cz e-shop owned by Kanzelsberger and Barvic a Novotny companies. It comprises proposals of measures aimed at raising customer satisfaction in the field of quality of provided services, increasing customer loyalty and improving marketing communication. The proposed measures are based on theoretical knowledge, company analyses and customer satisfaction survey results.
|
|
|
Customer Satisfaction and Suggestions for Its Improvement
Skalický, Vít ; Tomášková,, Eva (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on customer satisfaction concerning Dumknihy.cz e-shop owned by Kanzelsberger and Barvic a Novotny companies. It comprises proposals of measures aimed at raising customer satisfaction in the field of quality of provided services, increasing customer loyalty and improving marketing communication. The proposed measures are based on theoretical knowledge, company analyses and customer satisfaction survey results.
|
|
|
Role vybraného řetězce maloobchodních prodejen v podpoře regionální produkce
Skalický, Vít
The aim of my bachelor thesis is to characterize and assess the role of My food Market, s. r. o., company in supporting and creating opportunities for market evaluation of regional production. The theoretical part sums up the current trends on the food market and consumer demand analysis methods, based on the study of expert literature. The practical part focuses on: (1) description of activities and strategy of My food Market, s. r. o., as well as analysis of the share of regional products in the product assortment; (2) primary research of opinions and preferences of customers shopping in this retail network with the aim of defining the profile, preferences and interest of customers regarding regional food. The survey was carried out by means of questionnaire research.
|
guest ::
RSS feed.