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National Repository of Grey Literature 2 records found  Search took 0.02 seconds. 
Internal communication in an organization
 Sibřinová, Andrea ; Stříteský, Marek (advisor) ; Palíšková, Marcela (referee)
This thesis deals with internal communication at the CzechInvest Investment and Business Development Agency. Its main objective is to analyze the current system of internal communication, identify its strengths and weaknesses and propose solutions for its improvement. Data for the analysis was obtained mainly from the author's own qualitative and quantitative research and the organization's internal documents. The thesis is divided into two parts. The theoretical part covers the general characteristics of internal communication (definition, stakeholders, content, goals, communication channels and means, significance); the practical part was prepared on the basis of the results of qualitative and quantitative research and brings the actual analysis of internal communication as well as specific proposals that should increase the effectiveness of the current system
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Customer Care in Retailing Company
 Sibřinová, Andrea ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
Bachelor thesis analyzes the strategy of customer care of IKEA company. The first part dealt with customer in general, its definition, relevance, segmentation, and its behavior. I have also focused on the theory of customer care. In the second (analytic) part I described and evaluated the company's approach to the care of customers. Using questionnaires, I examined the extent to which customers are familiar with services which IKEA offers, how often they use them and how they evaluate them. I elaborated and wrote down the results by means of graphs and tables. I proposed my recommendations on the end of my thesis.
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