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National Repository of Grey Literature

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Creative Concept as the Key Element of the ATL Communication Shmalko, Anna ; Mikeš, Jiří (advisor) ; Charvát, Martin (referee) Thesis describes the role of creative concepts in ATL and integrated communication. Due to the detail analysis of the advertising creation process defines the key aspects for effective setting of the complex communication campaigns and creative concepts. Detailed record

Ekonomika profesionálního sportovního klubu v Rusku Shmalko, Anna ; Novotný, Jiří (advisor) ; Komínek, Tomáš (referee) Analýza struktury financování tělesné výchovy a sportu v Rusku za doby centrálně plánované ekonomiky a po přechodu k tržnímu hospodářství. Specifika a hlavní principy fungování profesionálního sportu ve světě a v Rusku. Analýza hospodaření profesionálního klubu na konkrétním příkladě a přihlížení k obecné situaci v klubech. Detailed record

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