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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Proposal to improve the marketing mix of the company AUDIFIED
 Semler, Josef ; Mráček, Pavel (referee) ; Havíř, David (advisor)
The bachelor thesis deals with a proposal for improving the marketing mix of the company's software division AUDIFIED s.r.o. In the theoretical part the concepts for the practical part of the thesis are presented. In the analytical part, internal and external analyses are performed, which are summarized in the SWOT analysis. Suggestions for improvement of the current situation are based on the analysis of the current situation.
Detailed record
Proposal to improve the marketing mix of the company AUDIFIED
 Semler, Josef ; Mráček, Pavel (referee) ; Havíř, David (advisor)
The bachelor thesis deals with a proposal for improving the marketing mix of the company's software division AUDIFIED s.r.o. In the theoretical part the concepts for the practical part of the thesis are presented. In the analytical part, internal and external analyses are performed, which are summarized in the SWOT analysis. Suggestions for improvement of the current situation are based on the analysis of the current situation.
Detailed record

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