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The Proposal of Amplification of Marketing Activities of the Company
Dítě, Filip ; Sekanina, Ignác (referee) ; Petráš, Jiří (advisor)
The aim of this thesis is the proposal of amplification of marketing activities of the company. This work consist of the theoretical, analytical and practical parts. On the basis of findings of analysis are formulated particular proposals of amplifications of marketing activities in practical section. This proposals should give support to the company marketing strategy and help to achieve company aims.
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The proposal of improving the company activity of marketing
Pekař, Jaroslav ; Sekanina, Ignác (referee) ; Petráš, Jiří (advisor)
The graduation thesis was elaborated on TOP Dům company and it is separated into two basic parts analytic and proposed. The company analysis was directed especially on marketing. There are showed problems that have been necessity corrected. I propose a solution of these problems in the second part. There are showed a strong points of company and a potencial utilization of market at the deficiency elimination of firm and threats that may it influence on.
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The Proposal of New Marketing MIX of Production Firm
Koukalová, Barbora ; Sekanina, Ignác (referee) ; Petráš, Jiří (advisor)
Theme of my Bachelor Thesis called “Proposal of New Marketing Mix Production Company” is the analysis of current condition of marketing mix in shoemaking company Bábor Eurodance and proposal of changes at enhancement. The first chapter deals with history of marketing mix and describes individual featurses of conception 4P. Second chapter aims at describing the selected company and individual features of marketing mix. It also evaluates the insufficiency in the current marketing mix. Last chapter is devoted to the proposal of changes at current marketing mix enhancement and also to contributions and costs of the proposed solution.
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The Proposal of New Marketing MIX of Production Firm
Koukalová, Barbora ; Sekanina, Ignác (referee) ; Petráš, Jiří (advisor)
Theme of my Bachelor Thesis called “Proposal of New Marketing Mix Production Company” is the analysis of current condition of marketing mix in shoemaking company Bábor Eurodance and proposal of changes at enhancement. The first chapter deals with history of marketing mix and describes individual featurses of conception 4P. Second chapter aims at describing the selected company and individual features of marketing mix. It also evaluates the insufficiency in the current marketing mix. Last chapter is devoted to the proposal of changes at current marketing mix enhancement and also to contributions and costs of the proposed solution.
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The proposal of improving the company activity of marketing
Pekař, Jaroslav ; Sekanina, Ignác (referee) ; Petráš, Jiří (advisor)
The graduation thesis was elaborated on TOP Dům company and it is separated into two basic parts analytic and proposed. The company analysis was directed especially on marketing. There are showed problems that have been necessity corrected. I propose a solution of these problems in the second part. There are showed a strong points of company and a potencial utilization of market at the deficiency elimination of firm and threats that may it influence on.
|
|
|
The Proposal of Amplification of Marketing Activities of the Company
Dítě, Filip ; Sekanina, Ignác (referee) ; Petráš, Jiří (advisor)
The aim of this thesis is the proposal of amplification of marketing activities of the company. This work consist of the theoretical, analytical and practical parts. On the basis of findings of analysis are formulated particular proposals of amplifications of marketing activities in practical section. This proposals should give support to the company marketing strategy and help to achieve company aims.
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