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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Marketing Strategy Proposal
 Schwarz, Petra ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with creating a marketing strategy proposal for company GN s.r.o. with focus on marketing mix. Diploma thesis is divided into theoretical, analytical and part of proposals. The theoretical part will be paid to defining the basic principles making marketing strategy proposal, creating marketing mix, product policy, price policy, distribution policy and communication policy, and market analysis. In the analytical part will be analyses current state of the company. In Part of proposals will be the marketing strategy proposal itself with focus on marketing mix.
Detailed record
Marketing Strategy Proposal
 Schwarz, Petra ; Schüller, David (referee) ; Chalupský, Vladimír (advisor)
The diploma thesis deals with creating a marketing strategy proposal for company GN s.r.o. with focus on marketing mix. Diploma thesis is divided into theoretical, analytical and part of proposals. The theoretical part will be paid to defining the basic principles making marketing strategy proposal, creating marketing mix, product policy, price policy, distribution policy and communication policy, and market analysis. In the analytical part will be analyses current state of the company. In Part of proposals will be the marketing strategy proposal itself with focus on marketing mix.
Detailed record

See also: similar author names
4 SCHWARZ, Pavel
4 Schwarz, Pavel
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