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Stadión magazine in years 1970-1993
Schöppel, Jan ; Halada, Jan (advisor) ; Lukšů, David (referee)
Thesis Stadión magazine in years 1970 - 1993 deals with the sport's magazine Stadión in years 1970 - 1993. It maps political and cultural situation, structure of media market and state of sports at this time period. The thesis focuses on second half of existence of the magazine which had been issued since 1953. It analyses and describes structure of the magazine and changes and graphical aspects of every single section of the magazine. The thesis also deals with editorial team of the magazine and its' economical situation. The thesis as well introduces Olympia Publishing house, the publisher of the Stadión magazine. It describes its' position between other publishing houses. It finds out the relation between ČSTV and publishing house. It also deals with production of books and production of periodic press of the publishing house. In addition to that, this thesis finds out a quantity of political motivated articles and its' relevance to other content of the magazine. Thesis is also trying to find out an effect of the magazine to the readers. All of these findings are put in the context of normalization time period and the time period of the early nineties.
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Czech film trailer and its role in the film promotion in years 2006-2011
Schöppel, Jan ; Bednařík, Petr (advisor) ; Švelch, Jaroslav (referee)
The diploma thesis Contemporary Czech film trailer and its role in the promotion of the film in the context of foreign production deals with the film trailer. The first part deals with the development of the film trailer abroad, particularly in the United States of America. It describes every single time period up to the present day and outlines the future trends in its development. The second part comprehensively analyzes all components of cinematic trailer. It describes the process of making movie trailers, classifies it in the film marketing communication mix and examines its role in the film promotion. It refers to manipulative function of trailer and deals with its control. Finally, describes the process of distribution trailer and shows the various distribution channels. All of these issues compare the situation in the U.S. and the Czech Republic. The final section focuses on the Czech film trailer. First, it maps its history from the beginning to the present. Then it puts these findings into the context of the Czech film history and the history of the Czech movie promotion. Further thesis will focus on the current situation in the Czech trailer. Analyzes it from the perspective of film critics and trailer makers and presents all factors influencing the form of trailers. In conclusion, the...
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Stadión magazine in years 1970-1993
Schöppel, Jan ; Lukšů, David (referee) ; Halada, Jan (advisor)
Thesis Stadión magazine in years 1970 - 1993 deals with the sport's magazine Stadión in years 1970 - 1993. It maps political and cultural situation, structure of media market and state of sports at this time period. The thesis focuses on second half of existence of the magazine which had been issued since 1953. It analyses and describes structure of the magazine and changes and graphical aspects of every single section of the magazine. The thesis also deals with editorial team of the magazine and its' economical situation. The thesis as well introduces Olympia Publishing house, the publisher of the Stadión magazine. It describes its' position between other publishing houses. It finds out the relation between ČSTV and publishing house. It also deals with production of books and production of periodic press of the publishing house. In addition to that, this thesis finds out a quantity of political motivated articles and its' relevance to other content of the magazine. Thesis is also trying to find out an effect of the magazine to the readers. All of these findings are put in the context of normalization time period and the time period of the early nineties.
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