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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Marketing Strategy of Expensa Company
 Sapáková, Hana ; Hajdíková, Taťána (advisor) ; Hesková, Marie (referee)
The theme of this thesis is the marketing strategy of Expensa company. Expensa joint-stock company provides a unique managing and controlling system for company cash expenditures. This system includes Expensa company payment cards.The aim of this thesis is to (based on current situation) raise potential clients awareness of Expensa company by proposing a partial improvement of marketing strategy. Proposal of new segment which will help Expensa to increase higher market share and competitive ability is the specific output. Theoretical section describes marketing strategies, elements of the marketing mix, forms of situation analysis and three stages of STP strategy. The practical section reflects the theoretical composition.The presented thesis also contains a survey focused on current clients and their perception of marketing communication. The outcome emerging from the analysis is a good source for making a marketing strategy improvement in the future.
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The consumer market of coffee in the Czech Republic
 Sapáková, Hana ; Drozen, František (advisor) ; Šípek, Ladislav (referee)
The theme of this thesis is the consumer market of coffee in the Czech Republic. Specifically, this work focuses on the Czech coffee market in terms of supply and demand. The term offer here is represented by coffee chains, cafés and shops offering packed coffee. Coffee market in the Czech Republic is characterized by a highly competitive environment. On the other hand, demand for coffee can be specified by the place of its consumption, with prevailing consumption at home or with prevailing consumption of coffee out of home. The aim of this thesis is to analyze and evaluate the current status and characteristics of supply and demand in the coffee market in the Czech Republic. The structure of the current state of Czech consumers' preferences is prepared on the basis of a questionnaire survey.
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