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National Repository of Grey Literature

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Marketing communications ČSOB - Theory and Applications Sachrová, Michala ; Zamazalová, Marcela (advisor) ; Jaroš, Tomáš (referee) The dissertation deals with analysis of marketing communication Company Profile. The aim is primarily to describe, evaluate and compare with the competition, the current operation of the bank's marketing communications and propose any innovation or change. Detailed record

Konkurenceschopnost firmy EMICO Group, spol. s r.o. na českém trhu - Internetový obchod Megaobchod.cz Sachrová, Michala ; Černá, Jitka (advisor) ; Kačín, Radovan (referee) Bakalářská práce analyzuje postavení společnosti Emico Group, spol. s r.o., provozovatele internetového obchodu MEGAOBCHOD.cz na českém internetovém trhu. Mezi použité aplikované analýzy patří analýza odvětví, analýza konkurence, analýza zákazníků, PEST analýza, marketingový mix a shrnutím je SWOT analýza, která se snaží odhalit silné a slabé stránky společnosti a do budoucna možné příležitosti či ohrožení. Detailed record

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