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Selected Event nouns in "Le Petit Robert" dictionnary
SUCHÁ, Alena
The aim of present work is to summarize and describe theories treating action nominals and to use some of these on a sample of French nouns. The introduction treats the characteristics of action nominals, as well as the question of classification of action nominals in regard of the parts of speech system. The second part mentions main theoretical studies on process of nominalization. What comes next is the summary of nominalization types based on their creation, thus division to action, resultative and other nominals. The third part of present work is the practial one. It describes the method of choosing the sample from the dictionary Le Petit Robert as well as analyses made by means of the said dictionary and the programe SketchEngine.
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Marketing and economy of Telefónica O2 Czech Republic, a.s.
Janoušková, Petra ; Štědroň, Bohumír (advisor) ; Suchá, Alena (referee)
Práce se zabývá marketingovými aktivitami společnosti Telefónica O2 Czech Republic, a.s. v roce 2009. Tyto aktivity analyzuje ze dvou pohledů, z pohledu rezidentního a korporátního. Součástí práce je i konkurenční analýza a porovnání aktivit největších konkurentů společnosti Telefónica O2. The thesis deals with Telefónica O2 marketing activities over the year of 2009. These marketing activites are analysed from residential/consumer and business point of view. Part of the thesis is also competition analysis.
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The application of Logistics in The Peugeot Czech Republic
Suchá, Alena ; Pernica, Petr (advisor) ; Zelený, Lubomír (referee)
The diploma thesis deals with the increasing of elasticity level in supply chain in automotive industry, especially with the import of new cars Peugeot for Czech customers. It solves discrepancy between production and consumption from point of capacity, sentimental, position and time view. It uses a method for demand forecasting by multiple temporal regression and method Vendor Managed Inventory.
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Námorná preprava v EU
Suchá, Alena ; Sato, Alexej (advisor) ; Schwarz, Vítězslav (referee)
Práca sa zaoberá námornou prepravou v EU. Je rozčlenená do piatich kapitol. Táto práca zrozumiteľne definuje základné pojmy z danej oblasti a ich vzájomné súvislosti , objasňuje jej históriu, poskytuje praktické informácie o jej realizácii v spojitosti s významnými európskymi prístavmi ,informuje tiež o jej právnej úprave a o pôsobiacich organizáciách. Jej cieľom je podať ucelený prehľad námornej prepravy a tak pomôcť českým firmám usilujúcich sa o vývoz svojich výrobkov do zámoria.
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