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Czech films based on well-known criminal cases: from reality, newspaper /TV news to feature film and film reviews. Causa Velvet killers.
Rysová, Aneta ; Novotný, David Jan (advisor) ; Bednařík, Petr (referee)
The master thesis called "Czech films based on well-known criminal cases: from reality, newspaper/TV news to feature film and film reviews. Causa Velvet killers" deals with the notorious so-called Orlík Murders from the early 1990s. This case is considered as the biggest criminal case of the post-communist era in the Czech Republic. The group of five members killed five people, mainly for the money, between the years 1991 and 1993. Three of their victims were found in the Orlík Dam - two corpses were sealed in metal barrels and one was hidden in a mesh. The murderers were sentenced in 1997 after a four-year-long investigation. The movie called Velvet killers or The New Breed, which was directed by Jiří Svoboda, is based on these true events. This thesis focuses on the TV version of this motion picture and then also on the reviews published after the movie was released in 2005. This thesis mainly wants to reflect how the Czech media - specifically newspapers and television news - informed about this criminal case in analysed years from 1995 to 1997. The determining factor is the accuracy of the information. The aim of the work is to summarize the results of reporting on this case, which is still considered as one of the most brutal in the history of our country.
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Czech films based on well-known criminal cases: from reality, newspaper /TV news to feature film and film reviews. Causa Velvet killers.
Rysová, Aneta ; Novotný, David Jan (advisor) ; Bednařík, Petr (referee)
The master thesis called "Czech films based on well-known criminal cases: from reality, newspaper/TV news to feature film and film reviews. Causa Velvet killers" deals with the notorious so-called Orlík Murders from the early 1990s. This case is considered as the biggest criminal case of the post-communist era in the Czech Republic. The group of five members killed five people, mainly for the money, between the years 1991 and 1993. Three of their victims were found in the Orlík Dam - two corpses were sealed in metal barrels and one was hidden in a mesh. The murderers were sentenced in 1997 after a four-year-long investigation. The movie called Velvet killers or The New Breed, which was directed by Jiří Svoboda, is based on these true events. This thesis focuses on the TV version of this motion picture and then also on the reviews published after the movie was released in 2005. This thesis mainly wants to reflect how the Czech media - specifically newspapers and television news - informed about this criminal case in analysed years from 1995 to 1997. The determining factor is the accuracy of the information. The aim of the work is to summarize the results of reporting on this case, which is still considered as one of the most brutal in the history of our country.
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Specifics of luxury brands’ marketing
Rysová, Aneta ; Průša, Přemysl (advisor) ; Musial, Hubert (referee)
The primary goal of this diploma thesis is to specify the term "luxury" and "luxury brand", define the difference between marketing in FMCG and luxury goods segment and predict its future development not only theoretically, but also by using real-life examples of luxury brands. Such examples particularly focus on brands Louis Vuitton, Rolex and Porsche and analyse their marketing strategies, including the current status on global market, based on current market data. The secondary goal of this diploma thesis is to analyse how are luxury brands perceived by young generation, particularly by university students and fresh graduants, who represent potential target group for luxury brands. Outcomes of this analysis are to be compared with current market situation of luxury brands.
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