Home > Search Results: Rymeš, David
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The analysis of the online marketing activities of the Music City e-shop
 Rymeš, David ; Stříteský, Václav (advisor) ; Kudrna, Martin (referee)
The main objective of the thesis is to analyze existing online marketing activities of the Music City, one of the major retailers with the musical and audio equipment in the Czech Republic, and in context with the defined objectives, to evaluate a usage of the specific online marketing tools. The thesis deals with the evaluation of the web site, paid advertisement via search engines Google and Seznam, paid advertisement and marketing communication through the Facebook social network, both internal and external e-mailing as well as the cooperation with the e-commerce corporations, Heureka.cz and Zbozi.cz. Based on the analysis and findings, recommendations for streamlining of the marketing tools usage will be suggested.
Detailed record
The analysis of communication of the company Pivovary Staropramen, s.r.o.
 Rymeš, David ; Pešek, Ondřej (advisor) ; Zamazalová, Marcela (referee)
Subject of the thesis is "The analysis of communication of the company Pivovary Staropramen, s.r.o.". This work aims to explore the different marketing communication tools that use Pivovary Staropramen in communicating with the public. The thesis also examines the communication campaign for product support Staropramen Cool Lemon. The theoretical part of this thesis deals with the theoretical description of the communication mix. In the practical part of the use of theoretical knowledge of communication tools in conjunction with the communication activities of the company Pivovary Staropramen. Evaluation of the communication campaign of the product Staropramen Cool Lemon is supported by research from company and consumer survey of the author. The findings are subsequently made recommendations for future communication of the company.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English