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Marketing communication of The Czech Red Cross since 2007
Rybářová, Karolína ; Halada, Jan (advisor) ; Ježek, Jiří (referee)
Bachelor thesis Marketing communication of The Czech Red Cross since 2007 until now represents the humanitarian association of the Czech Red Cross, its history, mission, areas of activity, its tradition in the context of the International Red Cross and its position in the nonprofit sector. Above all, it deals with its marketing communication. Major marketing projects of this period are analyzed, interpreted and evaluated with the help of academic literature. The paper deals with the success of these campaigns and the importance of communication of the Czech Red Cross and also with its competitors in the nonprofit sector. Based on these findings, the overall communication strategy of the Czech Red Cross is assessed and a SWOT analysis is implemented as a method to maximize the use of external and internal factors of the organization. The conclusion offers a socio-ethical perspective on the function and status of the non-profit sector in the Czech Republic and elsewhere and tries to propose further opportunities for communication of the Czech Red Cross and its differentiation from other non-profit organizations in the country.
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Dynamic testing of cognitive abilities of children and adolescents
Rybářová, Karolína ; Morávková Krejčová, Lenka (advisor) ; Šírová, Eva (referee)
The thesis presents a dynamic approach to the assessment in school psychology and the current practice of its application with an emphasis on the context of the Czech environment. Characteristics of dynamic assessment, theoretical background and a comparison with traditional assessment are defined. The largest part is devoted to the use of dynamic assessment in practice. Various methods of dynamic assessment and their possible uses and applications are described. The text also discusses the role of teacher in the process of dynamic assessment, its meaning in the context of inclusive education and monitors the situation in the Czech environment. The research project focuses on comparing outputs of traditional and dynamic tests and their effect on teacher's work with a student. Keywords dynamic approach, educational psychology, assessment of children and adolescents, assessment methods, teacher, inclusion, comparing traditional and dynamic assessment
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Dynamic testing of cognitive abilities of children and adolescents
Rybářová, Karolína ; Morávková Krejčová, Lenka (advisor) ; Šírová, Eva (referee)
The thesis presents a dynamic approach to the assessment in school psychology and the current practice of its application with an emphasis on the context of the Czech environment. Characteristics of dynamic assessment, theoretical background and a comparison with traditional assessment are defined. The largest part is devoted to the use of dynamic assessment in practice. Various methods of dynamic assessment and their possible uses and applications are described. The text also discusses the role of teacher in the process of dynamic assessment, its meaning in the context of inclusive education and monitors the situation in the Czech environment. The research project focuses on comparing outputs of traditional and dynamic tests and their effect on teacher's work with a student. Keywords dynamic approach, educational psychology, assessment of children and adolescents, assessment methods, teacher, inclusion, comparing traditional and dynamic assessment
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Marketing communication of The Czech Red Cross since 2007
Rybářová, Karolína ; Halada, Jan (advisor) ; Ježek, Jiří (referee)
Bachelor thesis Marketing communication of The Czech Red Cross since 2007 until now represents the humanitarian association of the Czech Red Cross, its history, mission, areas of activity, its tradition in the context of the International Red Cross and its position in the nonprofit sector. Above all, it deals with its marketing communication. Major marketing projects of this period are analyzed, interpreted and evaluated with the help of academic literature. The paper deals with the success of these campaigns and the importance of communication of the Czech Red Cross and also with its competitors in the nonprofit sector. Based on these findings, the overall communication strategy of the Czech Red Cross is assessed and a SWOT analysis is implemented as a method to maximize the use of external and internal factors of the organization. The conclusion offers a socio-ethical perspective on the function and status of the non-profit sector in the Czech Republic and elsewhere and tries to propose further opportunities for communication of the Czech Red Cross and its differentiation from other non-profit organizations in the country.
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