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National Repository of Grey Literature

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Zásady firemní vnější komunikace - metodiky hodnocení firemních webů Rudiš, Jiří ; Horný, Stanislav (advisor) ; Vilím, Tomáš (referee) Práce je rozdělena do čtyř hlavních kapitol. První pojednává z psychologického hlediska o vizuálním vnímání a využití poznatků při designu webových stránek a tvorbě reklamy. Druhá je zaměřena na sociální komunikaci a aplikaci poznatků při prezentování. V třetí části je vysvětlen význam podnikové identity ? podnikové komunikace, podnikového designu a podnikového jednání. V poslední části je navržena metodika pro hodnocení firemních webů a její aplikace. Detailed record

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