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The image of italian films in czechoslovak film journals in years 1965-1975
Rozumová, Markéta ; Bednařík, Petr (advisor) ; Štoll, Martin (referee)
This diploma thesis - The image of Italian films in Czechoslovak film journals in years 1965- 1975 is devoted to the manner of display, presentation and evaluation of Italian cinematography in the magazines Kino and Film a doba. The first part of this work describes the social and political environment in Czechoslovakia and in Italy, with an emphasis on culture, film and print media. The attention is focused on the end of the 1960's, when in Czechoslovakia the totalitarian political development was strengthened after an effort to democratize society, whilst in Italy the democratic development of the capitalist society was maintained, despite the pressures of the left-wing forces. The analytical part of the thesis uses qualitative methods and examines the contents of articles in the chosen periodicals. It follows the arguments of film publicists and critics and reveals how the social atmosphere and movements was portrayed by Italian filmmakers. The work focuses on analyzing the articles about Italian movies of different genres and styles, to which film themes was given more space, how was reviewed the work of filmmakers and actors and how was characterized the Italian cinema in general. The conclusion of the thesis summarizes the results of the analysis in the context of the political situation in...
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Extent and use of advertisment on TV
Rozumová, Markéta ; Köppl, Daniel (advisor) ; Gerbery, Juraj (referee)
The bachelor's thesis "Extent and use of advertisement on TV (permission of product placement from June 1st , 2010)" focuses on the change in Czech television production, caused by adoption of amendment to the law, which allows the use of product placement as a way of commercial communication and ranks it among the commercial TV products. The thesis briefly describes the evolution of product placement from the historical beginnings, through the success in motion pictures to the permission in TV broadcasting. It also describes the Czech Broadcasting Act and the interpretation of this law by the Czech Radio and Television Broadcasting Council (RRTV), focuses in more detail on the situation in the Czech TV stations, on the manners of use of the product placement and possible benefits it may have comparing to classical TV commercial spots. The study compares public Czech TV to private TV Nova, shows the examples in TV programs, in which the products were placed. This thesis also presents the opinions of media experts, advertisers, ratings and interventions by RRTV and audience's opinions. The aim of the thesis was to find out and evaluate, whether the PP entered the TV programs successfully, if the expectations of advertisers and broadcasters were fulfilled and how it affects the viewers.
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