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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Sales Promotion and Advertising of Company
 Rozmahelová, Tereza ; Procházka, Aleš (referee) ; Mráček, Pavel (advisor)
Bachelor thesis pursues the marketing communication of inBalance club, particularly the sales promotion and advertising. First part focuses on the theoretical area of marketing communication, communication mix and mainly sales promotion and advertising. Analytical part is devoted to the status quo of inBalance club, competition analysis and marketing research. Based on extensive research, the final chapter presents own suggestions and recommendations that should lead to improvements of inBalance club's marketing communication.
Detailed record
Sales Promotion and Advertising of Company
 Rozmahelová, Tereza ; Procházka, Aleš (referee) ; Mráček, Pavel (advisor)
Bachelor thesis pursues the marketing communication of inBalance club, particularly the sales promotion and advertising. First part focuses on the theoretical area of marketing communication, communication mix and mainly sales promotion and advertising. Analytical part is devoted to the status quo of inBalance club, competition analysis and marketing research. Based on extensive research, the final chapter presents own suggestions and recommendations that should lead to improvements of inBalance club's marketing communication.
Detailed record

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