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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Optimising usability of e-shop Vivantis.cz
 Rozhoň, Filip ; Novák, Michal (advisor) ; Přibil, Jiří (referee)
The thesis in theoretical part explains the importance of optimizing usability for e-shops and describes the whole process optimization with a focus on user testing and A/B testing. Each of optimization methods is supplemented by examples from case studies. In the practical part thesis is focused on optimizing usability of specific e-shop Vivantis.cz. It shows the practical application of optimization methods with the emphasis on user testing and A/B testing.
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Comparing commodity search engines and deal of the day servers
 Rozhoň, Filip ; Kincl, Tomáš (advisor) ; Přibil, Jiří (referee)
The thesis in the theoretical part explains the business model of commodity search engines and deal of the day servers, including the inclusion of these tools in internet marketing. Subsequently, the business models of these two instruments are compared in terms of possible use for the companies. In the practical part the thesis is focuses on a specific commodity search engines and deal of the day servers in the Czech Republic in terms of their performance and the comparison and then presents practical examples of using these channels by companies. The practical part is also a detailed example of the use of commodity search engines (Zboží.cz and Heureka.cz) and deal of the day servers (Skrz.cz) to a specific company Vivantis, a. s. Part of this demonstration is also a detailed analysis of the effectiveness of the use of these channels.
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