National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
Evaluation of the Financial Situation in the Company and Proposals to its improvement
Rous, Antonín ; Procházková, Kateřina (referee) ; Fojtů, Kateřina (advisor)
The bachelor’s thesis is focused on the evaluation of the financial situation of Renishaw s. r. o. during the period from 2015 to 2019 and recommending steps for its improvement. The theoretical chapter defines methods and indicators that are then applied in the analytical part on the subjected company. The final chapter proposes steps for improving the weak points revealed by the analysis.
Communication Mix Design for a Company Entering the Austrian Market
Rous, Antonín ; Havíř, David (referee) ; Kaňovská, Lucie (advisor)
The diploma thesis focuses on the design of the communication mix of a company entering the Austrian market. Its first, theoretical part is focused on the description of basic terms and concepts on which the thesis is based. The second, analytical part, is devoted to the introduction of the company, description of its current activities, a series of analyses and marketing research, which are the basis for the third part, in which the individual tools of the communication mix are proposed.
Evaluation of the Financial Situation in the Company and Proposals to its improvement
Rous, Antonín ; Procházková, Kateřina (referee) ; Fojtů, Kateřina (advisor)
The bachelor’s thesis is focused on the evaluation of the financial situation of Renishaw s. r. o. during the period from 2015 to 2019 and recommending steps for its improvement. The theoretical chapter defines methods and indicators that are then applied in the analytical part on the subjected company. The final chapter proposes steps for improving the weak points revealed by the analysis.

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