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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Communication strategy of ŠKODA VAGONKA a.s.
 Klíma, Tomáš ; Halík, Jaroslav (advisor) ; Rotrekl, Radoslav (referee)
This thesis deals with the practical use of marketing communication instruments in the strategy of ŠKODA VAGONKA a.s. The theoretical basis for the further analysis is defined in the first chapter. The company and the electric units manufacturing business are described in the second part, followed by the company's strategy analysis and the comparison with the theory.
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