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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Use of internet marketing in promotion of Slovakia as the tourism destination
 Jutková, Jaroslava ; Valentová, Jana (advisor) ; Rojkovičová, Veronika (referee)
The diploma thesis focuses on the internet marketing and its use in promoting tourism in Slovakia. It describes forms of promotion of a tourism destination, compares different media types and focuses more on the internet as a marketing medium. Selection of the best internet marketing tools applicable for destination promotion are presented. It also introduces Slovak tourism entities and the most important websites presenting tourism in Slovakia. The work describes current use of internet marketing tools promoting Slovakia and compares them with examples used by other destinations. This is followed by specific suggestions, how can described internet marketing tools be applied. Thesis deals with topics such as social media and YouTube, development of satellite websites, and paid advertising in search engines. The work includes practical proposal of a PPC (Pay-Per-Click) campaign. Part of the thesis is devoted also to use of the mobile marketing and various web applications. In the future, already strong trend of internet marketing will further increase in its importance. The goal of this diploma thesis is to propose applicable mix of internet marketing tools, which would significantly improve the position of Slovakia in the world tourism.
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New Trends in on-line Marketing
 Palkovič, Lukáš ; Stříteský, Václav (advisor) ; Rojkovičová, Veronika (referee)
This bachelor thesis deals with new trend of internet marketing, it focuses especially on viral marketing. The theoretical part charasterizes the process of viral campaigns, furthermore deals with the components and aspects of on-line environment. Another separated chapter presents social networks, their place in viral marketing and at last but not least the viral video making process. The practical part contains different analyses of specific viral campaigns. The next and equally the last part evaluates the used questionnaires. The aim of the thesis is to illustrate the mechanism of viral marketing, identify the main factors of success and analyze the specifics of Czech viral marketing. In the conclusion I introduce new trends of viral marketing.
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