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National Repository of Grey Literature

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Implementation of the business competency model Riegerová, Kamila ; Dvořáková, Zuzana (advisor) ; Kleibl, Jiří (referee) The thesis focuses on the implementation of the Business Competency Model in the retail chain, whose sole owner is the German parent company. In the theoretical part are - based on literature research - defined the basic concepts needed for further understanding of the thesis. The practical part first explains the cultural differences between Czechs and Germans, later the findings are used to design a competency model for the Czech Republic. The methods of semi structured interviews and pilot certification are used. In the chapters 5 and 6 are described the steps of the original German model, which is later adapted to conditions in the Czech Republic. Definitions of risk that may arise during the phases of the project and possible ways for their elimination are also considered. The thesis concludes with recommendations for the use of models in the future. Detailed record

Analýza a možnosti zvýšení konverzního poměru elektronického obchodu prohifi.cz Riegerová, Kamila ; Stříteský, Václav (advisor) ; Pavlíček, Antonín (referee) Tato bakalářská práce je zaměřená na ukazatel úspěšnosti internetových obchodů a jeho vyhodnocování, konverzní poměr. Teoretická část přibližuje konverze jako takové, konverzní poměr, kroky obecně vedoucí k jeho zvýšení a také jeden z mnoha nástrojů, kterým lze konverzní poměr měřit. V aplikační části je analyzován konkrétní elektronický obchod prohifi.cz. Detailed record

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