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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Sales Promotion and Advertising of a Particular Golf Course
 Prosová, Martina ; Rakowski, Miroslav (referee) ; Mráček, Pavel (advisor)
The bacheor thesis focuses on marketing communication, especially on sales promotion and advertising of the company Golferia s. r. o. The teoretical part explains the basic concepts such as marketing, marketing communication and communication mix. In the second part we analyze and based on selected analyzes, evalutes the current situation in the company. The final part contains reccomendations and suggestions to improve the state of the company.
Detailed record
Sales Promotion and Advertising of a Particular Golf Course
 Prosová, Martina ; Rakowski, Miroslav (referee) ; Mráček, Pavel (advisor)
The bacheor thesis focuses on marketing communication, especially on sales promotion and advertising of the company Golferia s. r. o. The teoretical part explains the basic concepts such as marketing, marketing communication and communication mix. In the second part we analyze and based on selected analyzes, evalutes the current situation in the company. The final part contains reccomendations and suggestions to improve the state of the company.
Detailed record

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