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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Analysis of on-line communication mix of Danone Czech Republic and a proposal to its effectiveness
 Hodboď, Radek ; Postler, Milan (advisor) ; Raiman, Alexander (referee)
Diploma thesis studies the topic of on-line communication as a part of communication mix and marketing mix. It's closely connected with rapid technological development. It's therefore necessary to monitor trends, which are also part of the thesis. Based on the theoretical backgound, analysis of Czech internet and advertising environment and research of Czech firm's approach to on-line communication, author deals with the importance of on-line forms in comparison to other parts of communication mix. The outputs of the above are applied in the analysis of FMCG producer's on-line communication mix and competitive activities also. These findings are further formulated in recommendations for more effective on-line communication of analysed company and also serves to determine the new strategy.
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Restrukturalizace v malých a středních firmách - případová studie z regionu střední a východní Evropy
 Kurnas, Martin ; Jaklová, Martina L. (advisor) ; Raiman, Alexander (referee)
The presented master thesis is intended to serve as a guide to the corporate turnarounds for small and medium enterprises. In the first part, the theoretical background related to corporate turnaround is outlined complemented with specific aspects of the CEE region and the Czech Republic. In the next part, a comprehensive turnaround framework based on theoretical research is developed. The final part presents a case study of a small Czech company that went through a turnaround and evaluates the company's turnaround actions from the perspective of suggested theoretical framework.
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