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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Brand as a part of the Marketing Strategy on the Smart Phones market
 Cimbura, Zdeněk ; Říha, David (advisor) ; Ryneš, Tomáš (referee)
The main objective of this Thesis is to explain the importance of a Brand as a part of the Marketing Strategy on a growing Smart Phones market. Theoretical part analyzes four basic Marketing Strategies and their effect on a Brand Perception. The rest of the theoretical part is focused on Customer-based Brand Equity concept and brand building itself. Analytic part introduces current Smart Phone Market and analyzes marketing strategies of leading manufacturers on the Czech market. Based on the Survey and Depth Interviews, the author reveals the importance of Smart Phone Brand for Millennials, who are defined as young consumers born from 1984 to 1996. Based on the research, author recommends the marketing strategy which should help manufactures to build a strong Brand and gain Millennials loyalty.
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Videosequention and their usage by physics education at basic schools
 RYNEŠ, Tomáš
The aim of this thesis is to certify appropriateness of using the video sequences during the Physics lessons. The school lessons are complemented by multimedia items which are not found in traditional education and that are why pupils can verify their theoretical knowledge during the work with the video sequences. The main point is the conditions that if the theoretical knowledge and competences given during the Psychics lessons are complemented by the concrete samples, pupils will easily understand and master it. It is a well chosen educational strategy which will lead to better fulfilment of the key competences in Physics.
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