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The standard Czech language and its modification in the Czech media discourse
Tesařová, Kristýna ; Šoltys, Otakar (advisor) ; Röhrich, Alex (referee)
Bachelor thesis deals with the issue of the standard language in the media, based on language planning of Prague Linguistic Circle and traditional presentation of media language, represented by publicistic functional style and media discourse. According to the continuity of language planning and comprehension of standard language in the Czech Republic the author of this thesis expressed the need of unified language planning that would cover the entire area of public communication, including mass media communication. Bachelor thesis focuses on the standard language as an inherent part of the Czech language situation (sociolinguistic variables) and concentrates on the specific approach to a form of media production of each type of mass media. The language of mass media should be analyzed on all language levels, not just limited to the criticism of the formal representation of language in writing and speech. Both parts of language planning - corpus and status planning - should be well-balanced, it is important not only to monitor language varieties, but also other languages that enter to the public sphere of the communication. As an appropriate method for language describing and regulation was chosen The Language Management Theory, created by B. Jernudd and J. Neústupný, which is constructed on the analysis of...
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The Compasrison of the language of Communistic and Nazi Propaganda in the Editiorials and Selected Columns of newspaper Rudé právo and the Newspaper Venkov 1941
Bruner, Tomáš ; Šoltys, Otakar (advisor) ; Röhrich, Alex (referee)
This bachelor thesis compares the language used in the persuasive texts promoting communistic and national-socialistic ideology. After brief introduction the author focuses on key-words in both languages; the word "lid" (people) in the communistic language and the word "národ" (nation) in the national-socialistic language. It compares the way, how those words are used, and the aim which their usage should serve. It deals with those terms as with the means of legitimization, which is achieved through using the strategies of rationalization, universalisation and narrativization. Then, this thesis searches for secondary signification which is connected with those key-words. Furthermore, it investigates the terms with which are those key-words connected. This thesis is based on knowledge of the communistic language, which is in the author's opinion described better. The results of investigation of the national-socialistic language are then compared to the facts known about communistic language.
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The standard Czech language and its modification in the Czech media discourse
Tesařová, Kristýna ; Röhrich, Alex (referee) ; Šoltys, Otakar (advisor)
Bachelor thesis deals with the issue of the standard language in the media, based on language planning of Prague Linguistic Circle and traditional presentation of media language, represented by publicistic functional style and media discourse. According to the continuity of language planning and comprehension of standard language in the Czech Republic the author of this thesis expressed the need of unified language planning that would cover the entire area of public communication, including mass media communication. Bachelor thesis focuses on the standard language as an inherent part of the Czech language situation (sociolinguistic variables) and concentrates on the specific approach to a form of media production of each type of mass media. The language of mass media should be analyzed on all language levels, not just limited to the criticism of the formal representation of language in writing and speech. Both parts of language planning - corpus and status planning - should be well-balanced, it is important not only to monitor language varieties, but also other languages that enter to the public sphere of the communication. As an appropriate method for language describing and regulation was chosen The Language Management Theory, created by B. Jernudd and J. Neústupný, which is constructed on the analysis of...
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