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Marketing and communication strategy of the Tupperware company
 Pučelíková, Monika ; Postler, Milan (advisor) ; Tučková, Magdalena (referee)
This thesis deals with the marketing and communication strategy of Tupperware company. The first chapter of the theoretical part describes the essence of marketing and its characters, deals with marketing and communication mix, communication strategy in general and aslo SWOT analysis. The second chapter focuses on specific communication activities. The practical part of the thesis deals with the introduction of Tupperware company, analysis of current marketing and comunication strategy of the company. The analysis of mentioned strategies results in my own proposals for future improvements.
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2 Pučelíková, Martina
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