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Proposal of Accompanying Service Concept from the Project Point of View
 Prykhodko, Taisiia ; Mráček, Pavel (referee) ; Kaňovská, Lucie (advisor)
The bachelor's thesis focuses on accompanying services at the Integrated Packaging and Solutions (eHouse) division of ABB s.r.o. The work consists of three main parts. The first part contains theoretical knowledge from the issue of marketing, accompanying services and project management. The following part deals with the analysis of the current state of marketing mix and the definition of key requirements and conditions, based on which the proposal of a new accompanying service is presented in the last part, which would help to increase the competitiveness of ABB products.
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