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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Brand image of Gill
 Preibischová, Michaela ; Janák, Vladimír (advisor) ; Vomáčko, Ladislav (referee)
Title: Brand image of Gill Summary: The purpose of this thesis is to identify the brand image of Gill in the Czech Republic. The aforementioned brand produces marine clothing and sports equipment. Marketing research has been executed using written questionnaires among the Czech sailors. Based on the results of marketing research, possible solutions to improve the brand image will be proposed. Keywords: image, brand, Gill, marketing research, sailing
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Teambuilding and Sailing
 Preibischová, Michaela ; Janák, Vladimír (advisor) ; Vomáčko, Ladislav (referee)
Title: Teambuilding and Sailing Objectives: The aim of this bachelor thesis is to point out the better effectiveness of teambuilding on sailboats compared to other teambuilding activities. Methods: Literature review, SWOT analysis, interview with specialists. Results: Teambuilding on sailboats is being assessed by experts as the most effective among all teambuilding activities. Keywords: teambuilding, sailboat, team, sailing, outdoor training, corporate events
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See also: similar author names
2 Preibischová, Monika
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