Home > Search Results: Prückner, Karel
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Branding Strategy of a Consulting Company
 Bönischová, Sandra ; Halík, Jaroslav (advisor) ; Pruckner, Karel (referee)
This bachelor thesis deals with branding strategy of a consulting company. The goal of this thesis is to evaluate marketing communications of a specific consulting firm, to compare it with competitors, propose recommendations that will help the company to build their brand, and define the weaknesses which should be eliminated. The thesis was based on a relevant theory, questionnaire, foreign study and competition analysis. The major output of this work is designed positioning, main elements that should be emphasized in the communication strategy based on the needs and desires of the most attractive target group of the company, and also the final draft of a communication strategy itself.
Detailed record
Corporate financial distress prediction by means of methods of financial analysis
 Prückner, Karel ; Strnad, Lucien (advisor) ; Kadlec, Miroslav (referee)
The thesis deals with the corporate financial distress prediction by means of methods of financial analysis. The goal of the thesis is to apply chosen methods of financial analysis to the sample of two Czech textile-processing companies and to evaluate their predictive abilities. Both companies have a lot in common, but each of them is in a completely different financial situation. This fact facilitates the evaluation of the predictive value of particular methods and offers a background for their comparison. The first part of the thesis is dedicated to the theoretical basis of the methods. The next part describes their application in practice and adds a critical judgement with regard to the predictive value. The summary of all the acquired results is to be found at the end of the thesis.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English