|
|
Contemporary visual commercial photography in the Czech Republic
Stejskalová, Eliška ; Pešek, Ondřej (advisor) ; Portel, Robert (referee)
The topic of this bachelor's thesis deals with contemporary trends of visual commercial photography in the Czech Republic. The conclusions presented are a result of the qualitative and quantitative research performed as part of this paper. The theoretical part is focused on the subject of media, psychology of advertisement. Primary attention is devoted to the medium of photography. Particular interest is given to visual and technical elements, which form a picture and their psychological effects on the consumer. An analysis of market segmentation provides information about the industries where visual commercial photography occurs, what companies use it as a marketing tool and who the target consumer audience is. The practical part of the paper identifies patterns and repeated usage of elements in visual commercial photography. The findings are further interpreted based on the outcomes of the theoretical part.
|
|
|
Reflection of Photography Medium
Pleslová, Anna ; GRYGAR, Štěpán (advisor) ; PORTEL, Robert (referee)
This Bachelor thesis is aimed at reflection of photography's medium from its beginning to the present day. It is wave which is very popular and many authors are concerned with this but there wasn't anything written about yet. I mean in some summarize form and this is what I exactly wanted in my text. Introduction I devote to technical and philosophical questions which authors process the most often. I outline the beginnings of Analytical Photography and Visualism. In maim part of text I pick the most significant photographers who work with reflection of their medium and I research their production in more detail. Some essays about Czech representatives are supplemented by interviews which enable deeper insight to their way of thinking. In the end I generally summarize meaning of this wave. I reach the opinion that evolution of photography to this stage had its reasons and it was was inevitable. At the same time I can see some turning artists into themselfs and some kind of fulfilment of photography in its development.
|
|
|
The Depiction of Fallacies in Photography
Krejčí, Petr ; Silverio, Robert (advisor) ; Šimlová, Štěpánka (referee) ; Portel, Robert (referee)
This paper provides an overview of art production where the presence
of a fallacy plays a key role. Here, the term fallacy represents a wide range of illusory
constructions regardless of the medium used, with the exception of digitally
manipulated work. The main attention is focused on the those kinds of manifestations
present in the medium of photography. Classifying each method according to
the nature of the illusion, allows me to identify the characteristic features of each
particular category, and what is it's impact on the viewer. Manipulation of our
perception is achieved by various technical means. Readers of this paper will be
offered an explanation of what fallacies are, how they occur, and what part they might
play in the wider context of the artistic expression.
|
guest ::
