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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Brand Marketing Plan
 Polejníková, Hana ; Černá, Jitka (advisor) ; Staněk, Bohumil (referee)
My diploma work goal is to make 2012 marketing plan of OTC brand COMPEED. Based on detailed market analysis marketing and financial targets of the brand were created and so the strategies how to achieve laid down targets. Within strategy brand marketing mix is being explored and based on it positioning was created. In next step I created tactics how to execute strategy and described detailed action plan containing monthly planning of marketing activities in 2012 and their budgets. Activities will be evaluated in P&L. For the first time in history of COMPEED online campaign was included in the plan. Results of online campaign are provided in last chapter of my work. Conclusion of my work is to evaluation of COMPEED brand plan.
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Motivation of employees in the time of economic crises
 Polejníková, Hana ; Dvořáková, Zuzana (advisor) ; Hasilová, Lucie (referee)
This bachelor thesis is focused on the motivation and stimulation of employees in the time of economic crises. In these times, it is important to support the motivation of employees more than ever. To start with, the thesis presents a theoretical outline of the subject that ranges from defining the basic concepts of the motivation, to a more detailed and specific listing of motivation in HR. It also describes a incentive program. This introduction is followed by the practical part which starts with a brief description of the company, in which a research was conducted in order to asses the level of motivation and stimulation in this company. Finally I would like to propose an incentive program, which will lead to improvements in this company.
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