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Data and Functionals Models of Information System
Polívka, Rostislav ; Klusák, Aleš (referee) ; Koch, Miloš (advisor)
The present bachelor's thesis deals with a proposal for the implementation of a data-related and functional model of a computerised system for the use of Mgr. Martina Vaskova's translation agency A-tradi, its principal object, especially with the aid of these models, being that of defining and recording all the requirements imposed on the future agency information system that will lead to simplifying, automating and rendering readily overviewable the internal systems and administration of the said undertaking using computer technologies.
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Natural Gas Market in the Czech Republic - Retail Trade Segment and its Effective and Acquisition Channels
Polívka, Rostislav ; Grmolenská, Eva (referee) ; Chlebovský, Vít (advisor)
The topic of the final thesis is a marketing analysis of the situation on the natural gas market in the Czech Republic, retail trade segment, including the development since its liberalization by the present time and future perspectives. Based on a market analysis an optimized model of company’s marketing strategy is developed, as opposed to its current marketing strategy. The optimized model focuses primarily on effectivization of acquisition channels of direct sale and aims at widening the customer portfolio, i.e. taking up a bigger market share and better utilization of the company’s dispositions.
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Data and Functionals Models of Information System
Polívka, Rostislav ; Klusák, Aleš (referee) ; Koch, Miloš (advisor)
The present bachelor's thesis deals with a proposal for the implementation of a data-related and functional model of a computerised system for the use of Mgr. Martina Vaskova's translation agency A-tradi, its principal object, especially with the aid of these models, being that of defining and recording all the requirements imposed on the future agency information system that will lead to simplifying, automating and rendering readily overviewable the internal systems and administration of the said undertaking using computer technologies.
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|
|
Natural Gas Market in the Czech Republic - Retail Trade Segment and its Effective and Acquisition Channels
Polívka, Rostislav ; Grmolenská, Eva (referee) ; Chlebovský, Vít (advisor)
The topic of the final thesis is a marketing analysis of the situation on the natural gas market in the Czech Republic, retail trade segment, including the development since its liberalization by the present time and future perspectives. Based on a market analysis an optimized model of company’s marketing strategy is developed, as opposed to its current marketing strategy. The optimized model focuses primarily on effectivization of acquisition channels of direct sale and aims at widening the customer portfolio, i.e. taking up a bigger market share and better utilization of the company’s dispositions.
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