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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Body image in advertising
 Pořízová, Dana ; Zamazalová, Marcela (advisor) ; Vávra, Oldřich (referee)
This bachelor thesis deals with using the current trend -- "dream" body image in advertising in order to promote sales. In addition, it seeks to demonstrate whether and how that the body image dictates nowadays advertising standards, aspirations and behavior in today's society. This bachelor thesis further verifies whether people are aware of how body image used by the media is artificial and whether people let this body image affect their lifes and values.
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