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On-line marketing communication
Pleskačová, Andrea ; Kaňovská, Lucie (referee) ; Schüller, David (advisor)
This bachelor thesis focuses on the online marketing communications of a catering company. The thesis is structured in two parts - theoretical and practical part. The theoretical part focuses on the review of theoretical knowledge related to the topic. The practical part is further divided into analytical and design part. The analytical part focuses on conducting analyses of the marketing mix, current websites and the quality house method. The last part of the thesis focuses on the formulation of concrete proposals based on the results of the analyses.

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