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Strategy of Entrance of Company on Foreign Market
Gebauerová, Jaroslava ; Plšek, Martin (referee) ; Zich, Robert (advisor)
This thesis deals with strategies for firms entering the foreign market. In the theoretical part of the work the various strategies and their pros and cons are discussed, together with the dynamics of entering a new market. The analytical part of the work comprises an analysis of the Austrian market and an internal analysis of the company AQUAL Ltd. selected for the practical application. Its SWOT analysis and description of its entrance to a foreign market according to the SMART method are performed. Proposals are given the gradual development of the strategy of entrance, including the reasons for choosing a mixed strategy, and aspects of the operation and management of the company abroad are described; important is the definition of activities of the manager for Austria. Finally, conclusions are given summarizing the prerequisites and expected benefits of the entrance, the goals fulfilled and the contributions provided in this work.
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Investigation of the Properties of Novel Contrast Agents for Magnetic Resonance Imaging
Plšek, Martin ; Římal, Václav (advisor) ; Březina, Václav (referee)
Abstract: Contrast agents for magnetic resonance imaging frequently employ organic com- plexes of paramagnetic ions. The present work studies rotation of phoshonate group in LnIII complexes of monoethylester-P of 1,4,7,10-tetraazacyclododecane-4,7,10-tris(karboxyme- thyl)-1-methylphosphonic acid (Lndo3apOEt ), specifically Lado3apOEt and Cedo3apOEt . 31 P and 1 H NMR spectra were measured in a wide temperature range. Transverse relaxation times and chemical shifts of the two 31 P spectral lines which undergo mutual chemical exchange were estimated. The phosphorus spectra were then subjected to line-shape analysis, thus cha- racterizing the chemical exchange connected to phosphonate rotation. This process yielded temperature dependence of both rate coefficients and relative populations between the two di- astereoisomers for both studied molecules. The termodynamic parameters were obtained and compared with similar complexes with phosphonate rotation. The knowledge of the detailed kinetics can later lead to improvements of the efficiency of the contrast agents. Keywords: nuclear magnetic resonance, MRI contrast agent, kinetics of conformational ex- change
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Strategy of Entrance of Company on Foreign Market
Gebauerová, Jaroslava ; Plšek, Martin (referee) ; Zich, Robert (advisor)
This thesis deals with strategies for firms entering the foreign market. In the theoretical part of the work the various strategies and their pros and cons are discussed, together with the dynamics of entering a new market. The analytical part of the work comprises an analysis of the Austrian market and an internal analysis of the company AQUAL Ltd. selected for the practical application. Its SWOT analysis and description of its entrance to a foreign market according to the SMART method are performed. Proposals are given the gradual development of the strategy of entrance, including the reasons for choosing a mixed strategy, and aspects of the operation and management of the company abroad are described; important is the definition of activities of the manager for Austria. Finally, conclusions are given summarizing the prerequisites and expected benefits of the entrance, the goals fulfilled and the contributions provided in this work.
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Speech spectrum smoothing by cepstrum and pseudo-cepstrum weighting
Plšek, Martin
In the paper an experimental vocal tract model of the 6.sup.th.sup. order excited by a synthetic voiced excitation signal with variable fundamental frequency is used as a testing signal for several cepstral and pseudo-cepstral smoothing approaches. The aim of the investigation is to find a reliable method for speech spectrum smoothing convenient also for female and child voices with high fundamental frequency.
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