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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The content analysis of Forbes magazine's facebook page
 Pištorová, Sára ; Rosenfeldová, Jana (advisor) ; Zezulková, Markéta (referee)
The bachelor's thesis "The Content Analysis of Forbes Magazine's Facebook Page" describes the connection of traditional media (specifically printed periodicals) and social networking sites. It focuses on content quantitative analysis of published articles on the official facebook page of Forbes magazine. The theoretical part provides the comprehensive overview of the characteristics of social networks, the benefits connected to their use for printed periodicals and describes the basic functionality of Facebook social network. The methodological part is focused on the quantitative research and the method of content analysis in general. These principles are subsequently used in the research which is a pivotal part of the thesis and answers to the research questions asked to confirm or rebut the established hypotheses. The aim of the work is to find out how the Czech magazine Forbes communicates on Facebook, considering the structure of the published content and the amount of interactions generated by the fans of the site.
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Marketing campaign of the insurance company on social networking sites
 Pištorová, Sára ; Stříteský, Václav (advisor) ; Mužík, Pavel (referee)
The bachelor s thesis Marketing campaign of the insurance company on social networking sites analyses the application of social networks in marketing communication of companies. The theoretical part provides a comprehensive overview of the benefits connected to the use of social networks as a marketing tool and describes the process of creating a marketing campaign on social networks. The aim of this thesis is to prepare a marketing campaign for an insurance product on selected social networks (Facebook and Instagram), to implement this campaign and evaluate its progress and if the set of the main objectives have been achieved. Part of this thesis comprises of a quantitative content analysis that examines the communication activities of main competitors on Facebook. Based on the found results, recommendations for future company s campaigns will be proposed to help increase the efficiency in communication on selected social networks.
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