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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
The proposal of communicaton campaign for Prague Student Summit project
 Petrbok, David ; Postler, Milan (advisor) ; Mikeš, Jiří (referee)
This diploma thesis deals with issue of communication campaigns planning in the environment of Czech non-profit organisations sector which is characterized by specific approach to communication and quite limited financial resources. Theoretical part of the thesis analyses problematic of marketing and creation of marketing mix. It is also focuses on description of communication mix itself and all of his elements. In conclusion, theoretical part describes Czech non-profit sector and specifics of communication which need to be followed. The second part of the thesis focuses on the case of Prague Student Summit Project, its history and how the project is being implemented. It also defines main competitors and their possible influence on the project itself. The third and final part consists of strategic situational analysis and analysis of current communication mix. SWOT analysis, based on synthesis of strategic situational analysis and current communication mix analysis, then results in proposal of the new communication strategy which could be used by the project organizers in the future.
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Relations of Czech Republic and Moldova in terms of foreign development policy
 Petrbok, David ; Abrhám, Josef (advisor) ; Ilinitchi, Cristina (referee)
Czech Republic is one of countries, which emphasis its foreign development policy. Since year 2004, when Czech Republic became a member of European Union has Moldova been one of its priority partners in the field of development aid and a lot of resources is transferred there. In terms of new concept of development policy is Moldova included in group of 4 most important partners of Czech Republic in this sphere. This bachelor thesis analysis development of Czech development policy from its beginning in the second half of 20th century and also contemporary relations, which have been established between Czech Republic and Moldova.
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