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National Repository of Grey Literature

3 records found

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	Marketing Mix of Town Velké Meziříčí Pelikánová, Adéla ; Remerová, Jana (referee) ; Mráček, Pavel (advisor) The thesis "marketing mix of town Velke Mezirici" focuses on developing a marketing mix of tourism products and proposing a tourist destination. A prerequisite for the creation of a marketing mix is the SWOT analysis, competitor analysis and demand analysis. Based on these results, it establish the vision and objectives and propose different destination tourism products. In the final part of the marketing mix it apply them to a specific product. Detailed record
	Marketing Mix of Town Velké Meziříčí Pelikánová, Adéla ; Remerová, Jana (referee) ; Mráček, Pavel (advisor) The thesis "marketing mix of town Velke Mezirici" focuses on developing a marketing mix of tourism products and proposing a tourist destination. A prerequisite for the creation of a marketing mix is the SWOT analysis, competitor analysis and demand analysis. Based on these results, it establish the vision and objectives and propose different destination tourism products. In the final part of the marketing mix it apply them to a specific product. Detailed record
	Proposal of the Communication Mix for the Catering Company Pelikánová, Adéla ; Kundeliusová, Eva (referee) ; Mráček, Pavel (advisor) Master’s thesis deals with the proposal of communication mix for start-up company. This proposals is based on theoretical knowledge of marketing, marketing communications as well as the analysis from the study of external and internal factors of the company. The aim of this thesis is to create a communication mix for a new start-up company and proposal of appropriate communication tools for the entry of start-up company to the market. Detailed record

See also: similar author names
2	Pelikánová, Anna
2	Pelikánová, Aranka

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