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The Proposal of Company Marketing Strategy
Pelán, Radim ; Kreps, Jakub (referee) ; Kaňovská, Lucie (advisor)
The key goal of my bachelor’s diploma thesis is to suggest a marketing plan of the eshop Brašničky.cz owned by the company OPTIMAL TWIN s.r.o. In the first part the thesis is focused on the theory of the marketing and online marketing. The second part is dedicated to the processes in the company, analysis of the marketing activities of the e-shop during the year 2013 and insights into the website traffic. The third part is focused on the suggested changes and improvements of the marketing strategy for 2014 with the return of investments taken into the account.
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The impact of tire inflation on driving performance of a passenger vehicle
Pelán, Radim ; Bradáč, Albert (referee) ; Panáček, Vladimír (advisor)
The key goal of the following diploma thesis is to evaluate influence of the air pressure in the car tires on the driving dynamic, stability and comfort. The first part is dedicated to the theory of the driving dynamic, stability, tire parameters and tire inflation. Next practical part is focused on the drivers’ knowledge about the correct tire inflation and follows with the measurements and evaluation of the influence of the tire inflation on the driving characteristics, riding comfort and its comparison. These influences are summarized and followed up by the recommendations for the drivers and also the expert activities.
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The Proposal of Company Marketing Strategy
Pelán, Radim ; Kreps, Jakub (referee) ; Kaňovská, Lucie (advisor)
The key goal of my bachelor’s diploma thesis is to suggest a marketing plan of the eshop Brašničky.cz owned by the company OPTIMAL TWIN s.r.o. In the first part the thesis is focused on the theory of the marketing and online marketing. The second part is dedicated to the processes in the company, analysis of the marketing activities of the e-shop during the year 2013 and insights into the website traffic. The third part is focused on the suggested changes and improvements of the marketing strategy for 2014 with the return of investments taken into the account.
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|
|
The impact of tire inflation on driving performance of a passenger vehicle
Pelán, Radim ; Bradáč, Albert (referee) ; Panáček, Vladimír (advisor)
The key goal of the following diploma thesis is to evaluate influence of the air pressure in the car tires on the driving dynamic, stability and comfort. The first part is dedicated to the theory of the driving dynamic, stability, tire parameters and tire inflation. Next practical part is focused on the drivers’ knowledge about the correct tire inflation and follows with the measurements and evaluation of the influence of the tire inflation on the driving characteristics, riding comfort and its comparison. These influences are summarized and followed up by the recommendations for the drivers and also the expert activities.
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