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Marketing Communication of a Selected Retail Unit
Pavlíčková, Kamila ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The master's thesis is focused on marketing communication of a selected retail unit. The thesis is divided into three main parts. The first part includes definition of the theoretical framework. The second part is an analysis of the current situation of the shop. Based on the results, improvement solutions in the marketing communication are proposed in the third part. The aim is to increase awareness of both the store and its goods, to aquire new cutomers and strenghten relations with the loyal cutomers.
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Proposal for Improving of Marketing Communications of a Selected Company
Pavlíčková, Kamila ; Říha, Milan (referee) ; Mráček, Pavel (advisor)
This bachelor’s thesis is concerned with marketing communication of Almeto s.r.o., a company that operates on B2B markets. The theoretical part clarifies the issues of B2B marketing, the marketing mix, the marketing communication, and consequently provides a marketing environment analysis. In the analytical part, specific analyses are conducted to interpret the current situation of the company. Based on the results, improvement and adjustment solutions in the marketing communication are proposed. The aim is to acquire new customers, to improve relations with the loyal customers, to increase awareness of both the company and its products, and to gain customer loyalty.
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Marketing Communication of a Selected Retail Unit
Pavlíčková, Kamila ; Kaňovská, Lucie (referee) ; Mráček, Pavel (advisor)
The master's thesis is focused on marketing communication of a selected retail unit. The thesis is divided into three main parts. The first part includes definition of the theoretical framework. The second part is an analysis of the current situation of the shop. Based on the results, improvement solutions in the marketing communication are proposed in the third part. The aim is to increase awareness of both the store and its goods, to aquire new cutomers and strenghten relations with the loyal cutomers.
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|
Proposal for Improving of Marketing Communications of a Selected Company
Pavlíčková, Kamila ; Říha, Milan (referee) ; Mráček, Pavel (advisor)
This bachelor’s thesis is concerned with marketing communication of Almeto s.r.o., a company that operates on B2B markets. The theoretical part clarifies the issues of B2B marketing, the marketing mix, the marketing communication, and consequently provides a marketing environment analysis. In the analytical part, specific analyses are conducted to interpret the current situation of the company. Based on the results, improvement and adjustment solutions in the marketing communication are proposed. The aim is to acquire new customers, to improve relations with the loyal customers, to increase awareness of both the company and its products, and to gain customer loyalty.
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